Search Engine Optimised or Search Engine Friendly

The term "Search Engine Optimisation" tends to get used indiscriminately these days. Many web developers will say they have optimised a site when all they've done is to add a few keywords to the content and meta tags. What they've actually done is make the site search engine friendly.

So what does "Search Engine Optimisation" really mean?

A recent article on the Search Engine Watch website neatly describes the difference between "Search Engine Optimised" and "Search Engine Friendly".

Read the article here....