Email Spoofing

"I found out from returned "undelivered" email that those address does not exist in my lists--in the first place, I have never sent them".

Does this sound familiar?

If so then you have been a victim of "Email Spoofing".

These deceptive emails are called "Spoof Emails" because they fake the appearance of a popular Web site or company in an attempt to commit identity theft. Also known as "hoax" or "phishing" emails, this practice is occurring more and more frequently throughout the online world.

To find out more about email spoofing and the potential effects of it on you read this article from Deb Shinder.

Search Engine Optimised or Search Engine Friendly

The term "Search Engine Optimisation" tends to get used indiscriminately these days. Many web developers will say they have optimised a site when all they've done is to add a few keywords to the content and meta tags. What they've actually done is make the site search engine friendly.

So what does "Search Engine Optimisation" really mean?

A recent article on the Search Engine Watch website neatly describes the difference between "Search Engine Optimised" and "Search Engine Friendly".

Read the article here....